Brasília hosts perfume marketing

Brasília hosts perfume marketing

Though even among Brazillians there´s a certain controversy about our capital´s beauty, Kenzo had no doubts on choosing the city for this marketing video:

The buildings choosen as background where the National Congress and the Republic Museum. Both are relatively close, in the civic area, at the Ministries´Esplanade. 

The modernist conception of Brasilia took advantage of its location, where almost-always-blue skies and a relatively plain terrain in the Brazillian highlands allowed big green areas separating the buildings, connected by large streets, making a unique city. 

This combination of strong sunlight and poetical architecture indeed provided a perfect scenery. Oscar Niemayer probably never thought that the ramps of his buildings would be used as a catwalk.